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Book Depot
Project Type
Retail / E-commerce
Role
Executive Creative Director, Brand & E-commerce Experience
Book Depot is a high-volume retail brand with a loyal customer base and a growing digital business. The challenge was to strengthen the brand system while improving the online experience, ensuring the site could support both discovery and conversion without losing the warmth that defines the brand.
I led the development of the brand workbook and the evolution of the e-commerce experience, overseeing updates to the visual system, UX, and site design. The work focused on clarity, consistency, and usability, aligning brand expression with a more intuitive shopping experience and setting a foundation for ongoing digital growth.
