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Farber
Project Type
Financial Services / Insolvency
Role
Executive Creative Director, Digital Experience
Farber operates in a category where credibility, empathy, and clarity are essential. The challenge was to redesign the digital experience in a way that supported people at vulnerable moments, while still performing as a modern, high-conversion platform.
I led the website redesign, setting the creative direction for structure, content, and visual language. The work focused on removing friction, simplifying complex information, and using restraint to build trust. The result is a digital experience that balances human sensitivity with commercial effectiveness, supporting Farber’s ongoing growth while reinforcing confidence at every point of interaction.
