Toronto Star

As trust in traditional news declined and younger audiences increasingly consumed information through social platforms, the Toronto Star needed to reassert its relevance and value within the city it covers. The opportunity was to remind people that credible, local journalism still matters and that it plays a direct role in shaping civic life.

Working in collaboration with Leo Burnett and the Toronto Star team, I oversaw the production and delivery of a city-wide brand campaign that brought the Star back into public space. The work centered on reimagining the iconic blue newspaper boxes as “Truth Boxes,” using physical, contextual installations to surface urgent local issues and connect audiences directly to in-depth reporting through digital access points.